Let’s Work Together
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Phone Campaigns
Blueprint provides years of experience and success on phone-based outreach and solicitation campaigns
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Fundraising Consulting
Our fundraising consulting is built on data analysis and mining, to strategically segment your patron base. Additionally, we're skilled fundraisers who construct training programs for your development and customer contact teams focused on fundraising best practices.
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Prime Data Scoring
Blueprint's proprietary Prime Scoring model narrows your acquisition fundraising and/or marketing pool to a targeted group of prospects who will give or buy at measurably higher rates. Our model is cost effective with a clear ROI in terms of defined revenue increases.
Work with Blueprint
Blueprint Advancement partners with non-profit arts and culture organizations to maximize long-term contributed revenue growth. We craft a tailored strategy built on the cornerstones of quantifying data, optimizing the patron lifecycle, fostering a culture of giving, and achieving defined goals.
We are an agile, affordable solution to take your fundraising campaigns to the next level. Our partnerships are designed to tackle your entire development plan, or target a specific need (acquisition fundraising, integrating planned giving, or increasing giving from your current donors, among others).
Phone campaigns
Tele-Fundraising & Membership Calling Services
Blueprint employs a team of professional fundraisers and salespeople with years of experience and success on phone-based outreach and solicitation campaigns. When an organization needs to reach deeper segments of their donor/patron pool, or to attain specific donor and/or dollar outcomes, we help by leveraging our team of advocates.
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Tele-fundraising & professional fundraisers
• Renewal donors – We bring renewing donors back year after year and attain 15-30%+ annual increases
• Leadership giving – We are experienced in managing relationships with consistent donors who give at substantial levels
• Lapsed donors – Bringing back donors lapsed up to 5 years
• Acquisition – Developing a consistent pipeline of new donors
• Planned Giving – Cultivating prospects from your organization to take their engagement to the next level.
• Prospect Profiles based on wealth screening, affinity & relationship evaluation, demographic factors and other methodologies
Other areas of focus:
• Workplace Giving
• Capital or Designated Giving campaigns
• Sponsorship Promotion & Corporate Fundraising -
Fundraising Agent Portfolios
All renewing donors are assigned to one fundraising agent for the year, and in years to come. Fundraising is a skill optimized with relationships. No longer do you have to limit relationship-based fundraising to your major donors. Going forward, that same agent will be responsible for all points of contact going forward, including:
• First fundraising appeal for the year
• Reapproaches
• Second Appeal gifts for the year
• Thank you calls/campaign, if you subscribe to these with us
• Follow-up on bad credit cards and unpaid invoices
• Check-ins and upgrades on recurring/sustaining gifts
• Subscription renewals, if you subscribe to these with us
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Membership Campaigns
For membership based organizations, Blueprint can jump-start your membership plans with these campaigns:
• Renewal and lapsed membership recovery
• New member acquisition
• Current member upgrade
• Current member to donor fundraising
Blueprint can coordinate membership renewal/acquisition with a fundraising strategy to expand the participation of your membership base.
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Inbound Call Center Management
Blueprint can manage your inbound calls related to our relationships with your donors and patrons. We can setup the full cycle of your contact center.
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Recurring/Sustaining Gifts
Recurring or sustaining giving programs can be an option or primary tool of your fundraising or membership campaigns. Blueprint's management of recurring or sustaining donors include the original solicitation, renewal upon payment expiration, and upgrade asks.
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Pledge fulfillment
Blueprint can manage pledge fulfillment services:
• Daily, weekly and monthly reporting
• Invoicing & Collections - Initial invoice, Monthly follow-up and Collection calls to all donors whose pledges are not paid
• E-Mail or paper invoicing with your organization’s image per patron preference
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Subscription Sales Renewals
As part of our Portfolio program, we can insert into the patron lifecycle calling program an option to renew a patron’s subscription for the next season. This can be done during or after your subscription renewal timeline and mailers. Subscription campaign renewal calling will be part of the patron’s lifecycle plan with Blueprint.
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Thank-you campaigns
Thank-you campaigns build upon our relationship strategy and help cultivate a patron life-cycle relationship between your organization and your patrons & donors. These efforts have a quantifiable impact on response rates with future solicitations and are positively correlated with larger gifts and more substantial package purchases.
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Reporting
All Fundraising and Membership campaigns orchestrated by Blueprint include the following reports:
• Revenue and performance for your campaign
• Pricing and cost structure
• Campaign structure and timing
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Lead Matrixing and Campaign Plans
We develop a timeline and lead matrix to coordinate fundraising and marketing efforts.
This ensures that all work together to avoid overlap, maximize your revenue and reduce your costs.
Blueprint will ensure complete lead pool penetration and the ability to conduct multiple appeal strategies during the campaign.
fundraising consulting
Data-based annual fund strategy & fundraising training
Blueprint's fundraising consulting focuses on starting or growing your annual fund or membership campaigns. We clean, segment, and analyze your patron and donor database with the objective of administering a 5 year annual development plan. Our partnerships targets these areas:
Building your donor base
Growing your current donors
Donor benefit programs
Developing quantified projections and contact plans through our patron lifecycle program
Training programs for your development and customer contact staff on fundraising skills and best practices, to develop a culture of giving in your organization.
prime data scoring
Blueprint's Prime Scoring model hones your acquisition fundraising efforts by identifying a segment of your larger ticket buying database who will perform better than average with your fundraising and marketing response rates to appeals, along with substantially higher donor gift sizes for first time donors.
With time at a premium and in an effort to tackle rising costs, anything we can do to focus our efforts on patrons who are both more likely to give or buy AND more likely to give at measurably higher amounts (their first gift to your organization) would be a plus: producing better results at lower costs.
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How does it work?
Our proprietary scoring model uses (in different weights) your internal data of recency, frequency, and monetary value of ticket purchases, seating locations, and zip codes. The largest bulk of these patrons are single or multi single ticket buyers across the most recent 3 years.
We build a model by analyzing the performance of other donors, members, or subscribers over the most recent 2 years and apply similar characteristics to your larger database. Our model finds those households who meet similar criteria to those who previously performed at a higher rate of response and/or gift size. We're seeing about 10-15% of the larger pool being pulled into the Prime Scoring program.
We tier Prime Scoring prospects into 4 groups, so you can prioritize based on your campaign need and capacity for individual appeals.
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What are the results?
Response rates (those who give or buy) being 2-5% higher than the larger pool. This is 2-5 more gifts or sales per 100 contacts.
Gift sizes from first time donors being 50%+ higher than the larger pool (e.g. $201 on the larger pool, $315 on the Prime Scoring prospect pool)